Hiya! I'm Kat, founder and creative at Wyld Craft Design. Wyld Craft is a creative studio focusing on sustainable design practices for brands, bands, and wyld folx.

Originally, Wyld Craft was a way to brand myself as a freelancer while also acting as a portfolio of my work! Now, it's still a way for me to showcase my work and take on the occasional freelancing opportunity if it aligns with my creative values — and is also rad as fuck!
The merch and apparel arm of Wyld Craft stems from my time in college working as a designer for a notable print-on-demand company. I really enjoyed designing for the medium and had a lot of fun incorporating design and illustration into my process. It's also a fun way that I get to exercise my creative muscle outside of a brief or corporate expectation.

My goal for this portion of Wyld Craft is to design for myself, exercise my creativity, and have others enjoy and resonate with the imagery or messages. I'd also like for it to be a way to branch into my dream of designing merch and collateral for my local alternative & music scene!

Every design through Wyld Craft is 100% illustrated and designed in house, regardless of inspiration. With the exception of most typefaces, I do not source any of my illustrations from third-party sellers, sites, or stock. Typefaces are the only exception as a license is needed to print them commercially.

Currently, all merch through Wyld Craft is printed via the Print-On-Demand process. My chosen POD (Print-On-Demand) partner is Printful. I chose Printful because they've publicly announced and hosted all of their data, so far, regarding sustainability, have found ways to reduce waste in their pipeline, and have gone above and beyond to obtain third-party certificates relating to sustainability. While the fashion and apparel industry can be harmful to our planet, POD helps to reduce the harmful over-buying of wholesale printed garments by printing garments as they are ordered; and that alone aligns with my mission to help design a more sustainable earth!

I sincerely hope that you appreciate the time and effort that are put into the work here. If you'd like to reach out to commission a t-shirt design or other work, please visit my website or contact me directly via social media or email!
Until we meet again, Stay Wyld!

🌙 Kat Flaherty, Creative & Founder